Veteran Initiatives
60 Minutes a Day. 30 Days. One Mission.
It’s simple: move for 60 minutes a day for 30 days. Walk, run, lift, ruck, cycle, stretch, or train however you choose.
The 3030for30 Challenge is about showing up every day, building consistency, and using that commitment to make an impact for veterans.
30 out. 30 in. Or just get moving for 60. How you do it is up to you.
Jose's Story
WHERE IT STARTED
Jose’s connection to surfing began long before Team USA. His dad, Forrest Weinberg, a Marine veteran, introduced him to the water when he was four years old.
What started as time together in the ocean became something Jose would carry with him through everything that followed. Today, surfing still gives him something few other things can: the need to be completely present.
“My dad got me into surfing when I was four years old, and it’s been part of me ever since. There’s a calm that comes over me out in the water because surfing forces you to be completely present. Reading a wave and moving the board exactly how it needs to move in that moment; adjusting your weight, your angle, your feet; compressing, decompressing; extending a leg, bending a leg; the gaze of your eyes, your arms, your shoulders, your whole body, just to work with what the ocean’s giving you. There’s no room to think about anything else when you’re out there, and that feeling is a huge part of why I love surfing as much now as I did when I was a kid.”
— Jose Martinez
Why It Matters
Move With Purpose. Move for Team USA.
Jose Martinez knows what it means to fight for what comes next. After losing three limbs to an IED during his first deployment to Afghanistan, the Army veteran rebuilt his life around a sport that had been with him since childhood. He went on to become a gold medalist, two-time world tour champion and captain of Team USA’s para surf team. Now, he is chasing another goal: bringing home gold for Team USA.
Sarah Bettencourt knows something about rebuilding, too. The retired U.S. Marine Corps captain turned to adaptive surfing after a neurological disorder ended her military career. Today, she is a five-time world champion competing alongside Jose for Team USA.
3030for30 gives us a way to get behind them. For 30 days, every hour we log helps rally more people around Jose, Sarah and Team USA as they train, travel and compete on the world stage.
They’re putting in the work to represent our country. Let’s put in the work to support them.
The Details
How Does the Challenge Work
60 minutes. Every day. For 30 days. That’s it. The name 3030for30 comes from a simple approach: 30 minutes out. 30 minutes back. For 30 days. No required workout or pace. Just choose how you move and commit to showing up each day.
1. MOVE FOR 60 MINUTES
Walk. Run. Lift. Hike. Cycle. Stretch. Whatever gets you moving counts.
2. DO IT FOR 30 DAYS
Show up every day and track your activity to keep your streak going.
3. MAKE IT MATTER
Move with purpose. Every day supports a veteran-focused mission.
CREATING COMMUNITY
WHY TAKE THE 3030for30 CHALLENGE?
You do not have to be an athlete. You do not have to run 30 miles. And you do not need a complicated training program.
You just have to commit to moving for an hour.
For 30 days, you are challenging yourself to build consistency while joining a community moving for something bigger.
And there is a little extra motivation to keep showing up. Log your activity each day throughout the challenge to stay eligible for the 3030for30 Grand Prize, featuring a $1,000 gift card for live event tickets plus a football-themed game day package.
60 minutes for yourself. 30 days for a mission.
84
PARTICIPANTS
$1,950
FUNDS RAISED
$30,000
GOAL
- Last Updated 9/30/20261%
3030for30 FUNDS RAISED SO FAR
Goal: $30,000
JOINING THE STRAVA CLUB
HOW TO JOIN THE CHALLENGE
1. JOIN THE STRAVA CLUB.
Open the Strava App > Click here or Search Overwatch 3030for30 in Clubs > Join.
2. GET READY TO MOVE.
Open Strava > Tap record.
3. SELECT THE ACTIVITY
Choose your sport or activity.
4. HIT START.
Move for 60 minutes a day.
5. JOIN THE HUDDLE.
Share photos and updates in the Strava club, chat with other participants, and encourage each other along the way.
You're Not Doing This Alone
Community makes consistency easier. Connect with other 3030for30 participants, share your progress, and keep each other moving throughout the challenge.
3030for30 STRAVA CLUB
The Strava Club is more than a place to track your activity. Share photos and updates, chat with other participants, celebrate progress, and encourage each other through all 30 days.
3030for30 Playlist
Turn up the music and get moving with the official challenge playlist.
THE STANDARD
More Than a 30-Day Fitness Challenge
3030for30 isn't about chasing a perfect workout. It's about building the discipline to show up.
Twice a year, the community commits. We log the miles. We put in the reps. We hold each other accountable.
Because when we build strength in ourselves, we create the momentum to make a difference for others.
show up. check in. win big.
Take on the 3030for30 Challenge and stay in the game. Log in and check in each day during the challenge to stay eligible for the 3030for30 Grand Prize.
THE GRAND PRIZE
One eligible participant will win a prize package built for the ultimate sports fan, including:
$1,000 Gift Card for Live Event Tickets
Put it toward tickets to see your favorite NFL team, concert, sporting event or live experience.
Football-Themed Game Day Prize Package
A collection of football and game day favorites to help you enjoy the season in style.
HOW TO STAY ELIGIBLE
Complete your 60 minutes. Log in. Check in.
Log and track at least 21 days of activity in Strava during the challenge and you're entered into the 3030for30 Grand Prize drawing. Days do not need to be consecutive. The goal is simple: keep going, keep moving and keep showing up.
60 minutes. 30 days. One Grand Prize. Ready? Log in now.
PREVIOUS 3030for30 CHALLENGES
3030for30 has brought people together season after season, each time with a new mission and the same commitment to show up.
Take a look back at how our community has moved together.
About the Overwatch Veterans Alliance Foundation
The Overwatch Veterans Alliance Foundation supports organizations serving veterans across critical areas of need, helping strengthen the resources available to veterans and their families.
Mental Health
Supporting access to resources that strengthen veteran well-being.
Vocational Training
Helping veterans build skills and prepare for meaningful careers.
Basic Needs
Supporting organizations addressing essential needs for veterans and their families.
Advisory Support
Connecting veterans with guidance, resources, and trusted support.
Physical Disability Assistance
Supporting veterans navigating physical injuries and disabilities.
READY TO TAKE THE 3030for30 CHALLENGE?
Commit to moving for 1 hour a day for 30 days and join a community turning consistency into impact for veterans.